HOTEL & RESORT MARKETING · MIAMI, FLORIDA

Hotel marketing in Miami that fills rooms, not OTA commissions.

NOVARA is a hospitality marketing agency in Miami working with boutique hotels, resorts and vacation residences across Florida. We build the booking-led website, grow the Instagram channel and produce the content that feeds both — so the guest who finds you on a feed, in a search or in an AI answer books direct.

A hotel website built around the reservation

Most hotel websites in Miami are slow, look like every other template and hide the booking path behind three clicks and a redirect. We design the property site from your brand up and put the reservation flow at the spine of the layout — rates, availability and the booking engine you already use, integrated properly.

• Custom design, no themes
• Booking engine integration (Cloudbeds, SiteMinder, Mews, Little Hotelier and others)
• Sub-second loads on mobile, where most guests book
• Multilingual for Miami's international guests
• Structured data so Google and AI assistants can read and cite you

Instagram growth for hotels, done the brand-safe way

A hotel feed should sell the feeling of staying, not just the room. We run growth strategy, audience targeting and managed engagement from real, niche-aligned people — organic pacing, no bots, no bought followers and we never ask for your password. Reels and feed direction included, monthly reporting as standard.

• Growth strategy and targeting by traveller segment
• Reels and feed direction that looks like the property
• Managed engagement from real people
• Monthly reporting on followers, reach and saves

Content that looks the way the place feels

Photography and video direction, copy that sounds like the hotel rather than a listing, and seasonal campaigns for the Miami calendar — Art Basel, Miami Music Week, winter season, summer rates. One team producing for the site and the channels at once.

• Photography and video direction
• Website and campaign copy
• Seasonal and launch campaigns
• Email and guest communication

Why Miami hotels choose a local studio

We are based in Miami and know the market: the seasonality, the international guest mix, the OTA pressure and the neighbourhoods from South Beach to Brickell, Coconut Grove and the Upper East Side. Every engagement is scoped to the property and quoted in writing — a restaurant launch and a resort are not the same project, and we do not price them as one.

Real brands. Real growth.

We took GOLD Professional's Instagram from zero to more than 100,000 followers in fourteen months, built HEAVEN Group's growth strategy across Europe and the Gulf, and designed and shipped Bay Vista Condominium's website and owner portal in Miami. The same team, the same standards, for your property.

Frequently asked questions

How much does hotel marketing cost in Miami?

It depends on the scope — a single-property website, an Instagram growth campaign, or the whole system. You describe the property and what needs to happen; we send a fixed written quote before anything starts. No hourly surprises.

Do we have to change our booking engine?

No. We integrate with the engine you already use. If it is actively costing you reservations we will say so, but changing it is your call, not a condition.

How long does a hotel website take?

Typically two to three weeks from kickoff to launch for a single property. Multi-property groups take longer. The timeline depends mostly on how quickly photography and content come together.

Do you work with hotels outside Miami?

Yes — across Florida and beyond. Miami is home and where we know the market best, but the work travels; our clients are in Dubai, Scandinavia and Central Europe too.

Start a project → · Home → · Restaurant marketing → · Condo websites →